Advocacy project
I was responsible for managing the migration of the advocacy and campaigns content to a new site while working as a Digital Editor at Macmillan Cancer Support. I coordinated the digital workflow for this project with a team of editors supporting me. I sourced ‘on brand’ images and communicated with stakeholders over copy and deadlines.
Landing page
What I did
Created an area to show off the latest campaign and used tracking on links to analyse its success.
Broke up sections with headings to make the landing page more navigable.
Signposted to important advocacy work to give the advocacy work credibility.
Our work landing page
What I did
Created a very simple and uncluttered landing page which is needed for a topic which is serious and hard to digest.
Used vibrant imagery to add life to a topic which can be considered quite dry and boring.
Hyperlinks and buttons take the user to relevant content.
Policy landing page
What I did
Used a vibrant banner image to breathe life into a dry subject.
Put a small banner at the top of the page which links to topical information and can be regularly updated.
Listed the latest reports and inserted links to the PDFs which keeps the page tidy by not having PDFs on it.